Wednesday, January 31, 2024

Ch. 1 - Overview of Marketing

Gel like finish press-on nails.

KISS is Mutiple product however I will be just focusing on their line of fake/press-on nails. KISS mission statement is from their website is "The KISS mission is to encourage an unwavering commitment to ethics, integrity, and excellence; to offer consumers cosmetics with the highest quality, efficacy, and safety; and to continue to provide cutting edge innovations that make every day more beautiful for everyone.". The whole product was made in a small studio in flushing named Dae do from John Y. Chang, Sung Yong Chang and Won Shik.They were first introduced into Walgreens and from there KISS merges with God Finger inc. after being renamed Ivy Enterprises spreading into different areas or beauty care.