Monday, March 25, 2024

Ch. 14 - Retailing

 Kiss products retails to the public by selling their product to bigger retailers such as Walmart, Walgreens Target etc. They do though have their own online store so there are more options to buy their product directly. Kiss Nails retails to primary large retailers because when collaborating with big retailers helps with marketing their product to a wider audience.


Sunday, March 17, 2024

Ch. 6 - Consumer Decision Making

 As you can see on the right it is a set of press-on nails from Impress a second brand of press on nails branching from Kiss nails. Impress unlike KISS doesn't include a nail glue in their set of nails promoting possibly a better option for people who don't want their natural nails to be damaged from KISS nail glue. Impress nails designs as unique as they are like KISS, they only offer range of sizes from small to medium while KISS has long nail sizes. To differentiate themselves from KISS they have much smaller and simpler packaging not having different variation of styles such as classic bare or majestic. Essentially for Impress they are the second option as a consideration because many of their similarities, but they are very different in the sense of their sizes styles and application available.




Sunday, March 10, 2024

Ch. 5 - Developing a Global Vision

 The global vision for KISS nails is to be the world's best supplier of artificial nails that have high quality and innovative designs suited from bold designs to natural looking. while setting new trends in fashion. While being affordable with their inexpensive prices.They are inexpensive because they receive their supplies from China specifically their ABS plastic used to make the nails themselves. However, the only factory I could find was KISS inc. in Washington D.C. KISS stands out from the foreign competitors by already selling to over 100 countries with their long history alone such as London, Hong Kong, Canada, and France.



Monday, March 4, 2024

Ch. 4 - The Marketing Environment

 

The target market for KISS nails is marketed to is mainly women of all races and ethnicities. To be more specific the age groups are in the range of 18-24 who tend to be busy individuals but also fashion forwarded. KISS also targets to people with special events coming up and are beauty enthusiast but also budget conscious. Which explains their price, styles and where they sell their products.