Sunday, March 17, 2024

Ch. 6 - Consumer Decision Making

 As you can see on the right it is a set of press-on nails from Impress a second brand of press on nails branching from Kiss nails. Impress unlike KISS doesn't include a nail glue in their set of nails promoting possibly a better option for people who don't want their natural nails to be damaged from KISS nail glue. Impress nails designs as unique as they are like KISS, they only offer range of sizes from small to medium while KISS has long nail sizes. To differentiate themselves from KISS they have much smaller and simpler packaging not having different variation of styles such as classic bare or majestic. Essentially for Impress they are the second option as a consideration because many of their similarities, but they are very different in the sense of their sizes styles and application available.




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