KISS nails use primary Tik Tok with over 5 million views for their videos. With their huge presence on Tik Tok they utilize it by staying with the trends so that algorithm will show up on their target audience feed.They mainly use this social media because their target audience (18-24) uses this app
The position KISS nails have is middle aged married/divorced where they are in financial position that's still better More wives work Some children get jobs Hard to influence with advertising High average purchase of durables Buy new furniture. Although very confliction on the position of hard to influence with advertising when they do advertise a lot and follow trends.
KISS nails competitive advantages is it has is a huge global presence which goes hand in hand with its strong brand reputation for its wide range of styles and variation of lengths that can cater to different consumers with the affordable prices but high quality nails.With KISS nails main hq in Washington D.C geographically they can deliver and provide products fast to customers.
