Ch. 11 - Developing and Managing Products

 

KISS nails were first being developed in a small studio in Flushing Queens, NY with something that stood out from other artificial nails at the time in 1989.The original artificial nails was made by accident by a doctor who broke his nail and used dental acrylics to cover up a broken nail. And with that in salons they started to use this product in salons. John Chang the inventor of KISS nails was a chemist seeing the popularity of artificial nails thought of the wait time people have to spend in salons was too long.Therfore, he experimented with different materials to make artificial nails before obtaining ABS plastic that comes from China and is a Heat resistant plastic. ABS stands for Acrylonitrile Butadiene Styrene.

Ch. 3-Ethics and Social Responsibility

To remind you again their mission statement is to provide the highest quality of items to bring home. And in relation to that and expand itself KISS has decided to make a website called Beutify.tips a website that is like a magazine that is going to empower women and provide all types of types and tricks in fashion. In order to empower women, they will be promoting body positivity and trying to be the source of education and inspiration to a diversity of woman.

Ch. 2 - Strategic Planning for Competitive Advantage

 🌸S:Have Wide range of styles, can be done at home, affordable price, easy to apply, and varies in finger sizes so you'll always have a fit

🌸W:only be worn most of the time for a week, can lift up while in use, lifting may cause natural to lift.

🌸O:Can provide equipment for nail salons

🌸T:In person salons, nail technicians branching out and making custom nails, the quality of their product, cheaper press on nails

Ch. 1 - Overview of Marketing

Gel like finish press-on nails.

KISS is Mutiple product however I will be just focusing on their line of fake/press-on nails. KISS mission statement is from their website is "The KISS mission is to encourage an unwavering commitment to ethics, integrity, and excellence; to offer consumers cosmetics with the highest quality, efficacy, and safety; and to continue to provide cutting edge innovations that make every day more beautiful for everyone.". The whole product was made in a small studio in flushing named Dae do from John Y. Chang, Sung Yong Chang and Won Shik.They were first introduced into Walgreens and from there KISS merges with God Finger inc. after being renamed Ivy Enterprises spreading into different areas or beauty care.